Brand Ambassadors

Meet Our BCJ Ambassadors

Real girls. Real style.

At Bella Christie Jewellery, we’re all about boldly expressing yourself, all of the beachy vibes, and wearing the pieces that make you feel like you. So when it came to choosing our ambassadors, we knew we wanted girls who live and breathe that same spirit... totally themselves, effortlessly stylish, and deeply connected to the sea.

Our ambassadors are more than just faces, they’re part of the BCJ community. Each one brings their own personality, passion, and story to the brand, from styling their stacks on island adventures, or simply showing how they wear BCJ in everyday life.

We’re so proud to have them in our world, and even more excited for you to meet them.

Brooke Goodman

Brooke has been obsessed with the ocean and shark conservation since she was little!

Her love for jewellery actually started with shark tooth pieces, and now she’s all about bold statement jewellery she can wear in the ocean. Bella Christie is literally her fave - because we have the BEST beachy statement pieces. People are always stopping her like ‘wait, where’d you get that?!’ 

 

 

Riley Wheeler

Riley is one of our gorgeous UGC ambassadors based in beautiful Hawaii! As a high school student with a love for fashion and all things beachy, she has an effortless way of pairing our jewellery with her laid-back, surf-inspired style. Whether she’s catching waves or putting together the perfect outfit, she brings that sunny, coastal vibe to everything she does - which makes her a perfect fit for our ocean inspired pieces. We love how she makes our jewellery part of her everyday adventures.

 

 

Lolo Summer

An island soul through and through, Lolo Summer is a Hawaiian beauty with a deep love for the ocean and everything coastal. Her effortless beach style and mermaid energy radiate the essence of paradise. The Lolo Summer Collection is a dreamy reflection of her world... think golden sunsets, crystal-clear turquoise waters, soft white sands, and the raw, natural beauty of the Hawaiian islands. Every piece is designed to capture that carefree island magic and bring a touch of aloha to your everyday look! Shop the collection here.

 

Gigi Scholbi

Born and raised in Hawaii, Gigi is the ultimate coastal muse. As the founder of Cheeki Swimwear, she blends bold, fashion-forward style with the laid-back spirit of island life. Whether she’s designing dreamy bikinis or styling the perfect beachside look, Gigi knows how to make a statement. Her aesthetic pairs effortlessly with our jewellery - sun-kissed skin, salty air, and golden details that shine from beach to bar. Together, Cheeki Swimwear and our jewellery are the perfect island combo: coastal, stylish and iconic.